Brand awareness is a metric. It shows the level of recognition of your brand, service and/or product. It helps you build your audience and find ways to market your business. Building and developing your business is actually a journey. When you finally have it up and running, you will definitely want to see the fruits of your labor. However, people have to know that that particular business exists in the first place. When you are considering brand awareness strategies, you will most likely see advertising as an option. However, if you consider budget and ROI, it would be better to consider other ideas for brand awareness strategies.
Here are some of the best brand awareness strategies for 2021 you can use for your marketing campaign.
Guest Blog For Other Sites
The search engine landscape has become the most competitive it has ever been. If you are just starting your blogging journey, there is a lot that you need to learn and do. Your target market is out there. These people are probably not aware of the existence of your business. If done right, blogging can help you connect with potential customers. Blogging is very important for the growth of your business. It should be a part of your marketing strategy.
Contributing content to other blogs is one way to build domain authority. This is known as guest posting or guest blogging. It is one of the best brand awareness strategies out there. When you contribute content to other blogs, you can include links to your website. Backlinks, also known as incoming links or inbound links, are links from other websites to your website. Earning backlinks is very important for site ranking. When you have many sites linking to your page or website, there is a signal to search engines that your content is being vouched for.
When you guest post, you build relationships. These relationships can allow you to meet other bloggers. Finally the new relationships can become opportunities for guest blogging on other websites.Therefore, more and more people can see your content and access a link back to your website.
Create Shareable Infographics
One of the most exciting forms of visual content is the infographic. It is a combination of graphic design with textual information. They can be used to educate people, entertain them, or both. People just love Infographics. According to a study by Research Gate, people retain 65% of the information, if a relevant image is paired with the information.
Post your infographic widely. People who love it may also want to share it. Make your infographic as shareable as you can. Remember, they don’t go viral by accident. Ensure they are optimized for search engines. You need to look for websites, bloggers and influencers who share the same kind of infographics.
Post your infographics for your small business on your blog. Also, post them on your business’ Facebook, Instagram, Twitter, Tiktok and LinkedIn pages. Infographics will provide opportunities for you to boost your brand’s awareness.
Improve Your SEO
Following misperceptions about SEO can be harmful to your business marketing strategies. People make a lot of false comments about SEO especially when they feel like it’s not working for them.
You need to always keep up to date on the latest trends and changes that happen with regard to search engines and algorithms. Whenever you conduct a search, the search engines will want to show results that are relevant and valuable.
Also, keep in mind that SEO is influenced by context. It is not only about word count and keywords. SEO should be able to help you attract an audience and convert them to customers.
Start a Referral Program
A referral program is a brand awareness strategy that encourages customers to recommend a brand to other people.This program makes it easy for customers to share your brand with their partners, friends and colleagues. The purpose of this program is to attract new leads to your business.
According to Nielsen, ‘’92% of consumers trust recommendations from friends and family above all other forms of advertising’’. When people refer your brand to their friends and family, it shows that they trust it.
You can use different channels for the referral program. Facebook, Email, SMS etc. Each channel offers a different strength. Moreover, your choice in channel will depend on the target audience.
Maximize Your Organic Social Media Marketing
Social media has its own SEO. Organic social media simply means, creating content and posting it on your pages. Organic social media marketing can be used to develop your brand. It will help your small business develop and maintain a brand presence. You need to post content regularly. If people love your content they will engage with it and your audience will grow.
Paid social media is when you create content and actually pay for it to reach many people. Your post will be able to reach anyone you are targeting on whatever social media channel. Infact, those posts that you see with tons of likes, there is a possibility that they were paid for.
Organic social media marketing can still be valuable for your small business. Remember, it’s not just about likes. As a growing business you need loyal followers. Social media represents your business. According to a survey, 58% of customers will visit your social media before visiting your website.
Through organic posts you will get people who actually like what you offer. These are the people who are more likely to recommend your business to friends and family. Infact, research shows that, when customers feel connected to the brand, they’re 68% more likely to recommend it to a friend. Also, 76% will more likely be willing to buy from that brand over a competitor.
Develop a Voice For Your Brand
Brand voice is the way you talk to your customers.It is distinguished by the brand’s style of communication. Brand voice creates consistency across communication channels.
Your brand voice ensures your brand stands out from the noise. Your consumers will remember and relate to your brand. Developing brand recognition with customers needs you to post regularly and consistently. The posts on all social media you use should have an established brand voice.
A good example is Mailchimp’s content style. The messages have been delivered in a playful voice. You can get humor and understand their message in each post. You can be able to pick their brand voice form the “Are You a Fainting Goat, a Juggler or a Cannonballer?’’ post. It achieves a conversational, direct and playful voice. This voice is consistent in all of their posts.
Start A Podcast
Podcasting provides your brand with an opportunity to have a strong voice. You can achieve your brand voice. Consequently, you will attract more customers and achieve your goals naturally. Unlike traditional advertising, a podcast will help you build a relationship and trust with your customers.
Attracting a large audience is not immediate with a podcast. However, one of the most outstanding features of a podcast is that it allows people to subscribe. It also allows you to engage with your customers. People can respond and give feedback. You can then use the feedback to create new content. This way, you are always giving your customers content that they want to see and read.
Once your passion for what you do starts showing, you boost your company’s credibility. As your influence and authority increases, you generate attention. Your audience will be able to engage and share, hence helping you reach more people.
Take Part in Brand Partnerships
Most brands are well aware of the power of partnership marketing and its ability to increase brand awareness. Building strong brand partnerships should be an ongoing activity. Brand partnership can be anything: a product collaboration, events, competition etc.
You should consider brands that have similar values, this will establish the core of the relationship. Both brands should have similar targets, objectives and goals. Brand partnerships should always be able to bring in complementary skills that can bring mutual benefits. Your brand partner should be able to connect with your audience. Lastly, trust is essential. Your brand partner should be trustworthy and transparent.
Give Something Away For Free
Giving away free samples is one of the most effective measures for brand awareness. This is even more the case if you have a brand that people are not that familiar with. Provide a promotional giveaway idea that will reflect your brand. People love winning and getting free gifts.
When doing a giveaway you will have more visitors, increased shares and increased engagement. There are a ton of promotional ideas out there. Just make sure it represents your brand.