Starting a new blog can be really exciting. There is a lot to do, some money has been spend and your expectation, very high. If you are doing it by yourself, you probably have tried to do your own research. There is a lot of information out there on building and operating your new blog. Here you will find information on how I bring my own blog posts to life. The go-to tools that will set you up for success in your blogging process.
To get you started, the following is a list of tools you will need for success of your new blog.
Selecting High Performing keyword
You need to get a high performing keyword to rank well for search engine. Google Keyword Planner helps you with finding the best keywords that people are searching for. It is a free tool within the Google Adwords dashboard. The success of your new blog relays on your SEO efforts.
Creating Compelling Tittles
Once you have your keyword, the next thing you are going to need is a tittle. Your title should contain your keyword. Keep in mind that you cannot use just the keyword as the tittle.
Your tittle should be captivating. You will be using it to sell your content. One that people will want to click on it and read.
Luckily, there’s a tool to help you create one. Coschedule’s offers a browser extension that helps you analyze your tittle. Headline Analyzer. You will be able to make simpler and more compelling headings. You will be able to create better tittle without necessarily creating ‘click baits’. If you come up with a weak headline, it doesn’t matter how great your content is, no one is going to read it.
You need to write content that people will read. It is your way of reaching your audience. You need to capture their attention. To be able to do this, you will need a number of tools and apps.
Writing on your Google drive is the safest way to prepare your content. As a blogger, you have so many files, ideas and drafts in your computer. It keeps your content in one safe place. Also, Google Drive enables you to collaborate with other writers when you are working with a team.
Even if English is your first language, you will make mistakes now and then when writing. No one is perfect. Therefore, before publishing your content, run it through Grammarly. A free grammar checker. It will catch spelling mistakes, punctuation errors and provide suggestions to improve your work. You don’t want to present work to the public with mistakes.
You have worked hard for your content, people won’t know unless they actually read. Therefore, to attract them to read your content, you need to make it appealing to the eye first. Canva will help you create stunning visuals for your blog posts and other content. The success of your blog depends on how attractive it is to your target audience.
Google Analytics account is a must have tool. It will offer you with insights into your traffic acquisition, audiences and general performance of your website. You will be able to measure the success of your blog posts.
After writing your content, you need to optimize it. There are a ton of free SEO tools to choose from. Yoast SEO is a popular WordPress plugin for optimizing content and website for search engine.
Schedule as much content in advance as possible. This will free you and you will have time to create more content and interact with your subscribers. Using an app for scheduling will make your work well organized. For this, you can use Coshedule. You can use it as a plugin on your website. Moreover, if you struggle with consistency, this is a tool that will help you keep up and always be up to date.
Social Media Marketing Tools
You need to get your content out to the world. Maximize your content distribution and audience engagement on platforms such as Facebook, Instagram, TikTok, LinkedIn, Twitter and Pinterest. However, if your using several of these tools to market your content, posting one by one can be really tedious. CoSchedule will help you with connecting social media to your blog posts. Also, it allows you to pre-schedule your posts. You can create posts and assign them for when and where you would like them to be published.
Email Marketing Tools
Another way to drive traffic to your content is through email marketing. Keep your audience engage with newsletters, notices and announcements. First, you will need an email list. Create subscriber forms for your website. Place them strategically on your website to entice people to sign up and become subscriber. You can read more on the importance of an email list, and how to start one.
Once you have a number of emails, your email list, get an email marketing tool to help you engage with your subscribers directly. Mailchimp is one of the popular and most used email marketing software. It is very good for small businesses and will help you grow.
Congratulations on finally starting your new blog. I hope the above tools and apps will help you build and grow your small business. Feel free to write a comment bellow on your experience and if your are using other tools that I have not mentioned.