It is not easy to keep up with the changing demands of the internet and online users. For a successful digital marketing strategy campaign, you need to know what is new and whether you can incorporate it into your business campaigns. The Covid-19 pandemic came and transformed a lot of things. More people are purchasing, researching and reviewing online. Also, a lot of businesses are learning to operate online more than before.
These new demands are good news for marketers, but, a challenge for those who lack digital marketing or social media marketing skills. Bellow is a few digital marketing trends to watch out for in 2022.
Less SEO and More Value
Make sure you optimize your website, to get attention. What smart marketers know is, SEO will never be more important than the value you deliver. Algorithms are getting smarter and are changing everyday. It’s getting harder to trick or hack the algorithm on search engine to favor you. The Instagram algorithm for example, is meant to find out what the users are interested in and make that content more available and accessible to them. If people watch more of your content, your posts will be among the first ones they see when they open the app.
Content that provides information, education and entertainment. It should be meaningful, relevant and timely. High quality content that is meant for good. Also, tells a story that people can relate and respond to. For example, an influencer talking about how acne had destroyed their confidence and now they’ve found something that is working and now they feel beautiful. If you relate, you would want to follow up with the before and after to see the actual transformation, right? I know I would.
Consistently provide more value for your audience. They will always come back to look for more. Moreover, Google is prioritizing quality and authority content above everything. So this is a marketing trend that’s here to stay.
Influencer Marketing and User Generated Content
Influencer marketing increased during the Covid-19 pandemic. It was worth approximately $6.5 billion in 2019. In 2022 influencer marketing has grown to $16.4 billion. This is proof that this type of marketing works. This is because people trust people. It works better than traditional paid advertising. Seeing an influencer using a product and saying good things about is one of the best ways to attract people’s interest in the product. Getting people to promote products/services as an affiliate for a commission would be a grate way to create brand awareness and increase sells.
According to the Influencer Marketing Hub, businesses are making $5.78 ROI for every $1 spent on influencer marketing. Furthermore, lot of firms are intending to increase their budget for influencer marketing in 2022.
User-generated content or consumer-generated content is content produced by consumers and posted on social media. Most of us will trust a fellow consumer when they talk about a brand or product. It’s like the modern word of mouth. Besides, 79% of people say user-generated content highly influences their purchasing decision. Very few people feel like the content from brands is impactful to them.
LinkedIn is Indeed Growing
Linkedin has been growing very fast recently. There’s been a 55% increase in conversations among connections from 2019 to 2020. More people are creating content on LinkedIn with a 60% increase in content creation.
Live streaming is very popular among users of any platform. There’s one particular influencer whose live streams I never want to miss. LinkedIn jumped on this but wagon and launched its own Live in 2019. Since February 2020, live streams have increased by 158%. Although LinkedIn live isn’t available to all businesses at the moment, you can still find ways of leveraging it in your marketing strategy.
With rise of online freelancers, combined with the new features LinkedIn has launched, this should be absolutely part of your marketing strategy in 2022.
Telegram Is Growing Too
Telegram is another platform that is growing fast recently. It has 550 million monthly active users. This is a huge target market for your business. You can use it to send messages to your customers for free and provide customer support. Your customers can provide feedback through private groups.
This is a very useful platform for increasing engagement with your audience. You can create polls and surveys for an upcoming product. Telegram allows you to protect your conversations with your clients from screenshots and being forwarded. You can even set a date to delete a conversation automatically.
Telegram is a good platform for user-generated content. With a Telegram group or channel, you can create ad campaigns that are just like user-generated content. The campaign can be aimed at creating brand awareness or advertising that aims at selling more products and services. You can learn more on how to use Telegram to promote your business. It is an instant messaging service that has unique features that business are going for.
Online Events and Live Videos.
Webinars, Masterclasses and Lives are one of the best ways for businesses to connect with their audience. The data says you need to show your face on camera if you want to grow your business in 2022. Your audience prefer video content to the other types of content. In fact, 96% of consumers report watching videos to learn more about a product. A lot of people want more videos from businesses. The average person will spend 100 minutes per day watching videos in 2022.
There are emerging technologies that will improve the live events experience. Finding the best communication technology is key to improving the interaction between your business and the audiences. The pandemic changed the world in so many ways and one of them is more people interact online than in person. A lot of business activities are being done online. This is definitely a marketing trend that is not going away.
There was a global server crash that happened on October 4, 2021, that took down Facebook, WhatsApp and Instagram. It reminded people that they do not own their social audiences. When a server crashes, it means you lose your followers, subscribers and all your digital audience until its restoration. When the server crashed, businesses were still able to send email to their customers. Email marketing became the only way you could market your business.
There are 4 billion active email users and is set to grow to about 4.6 billion users in 2025. Moreover, email marketing gives the best ROI depending on your business. It potentially earns $42 for every dollar spent. Email is the most preferred marketing channel for consumer-brand communication. Your list is your asset. It belongs to your business. Most businesses agree that email is very important to them. Email strategies can be crafted with the customers’ objectives in mind. They are very personal and targeted. This is a marketing trend that is staying.