Website traffic is very essential for your business. The more visitors you have in your website the higher the chances for potential customers. Marketing allows you to bring credibility and trustworthiness for your business. It will allow you to reach both current and potential customers. Your content can provide detailed information about your business. This information will enable you to constantly engage with them.
Organic traffic is when people find your business when they find your website through search engines. The kind of traffic you get after people click on ads that you paid for, these are paid traffic. Visitors that know you especially returning visitors are, direct traffic. Also, external links can help you get visitors through referral traffic. Social media clicks bring in visitors via social media platforms.
Your marketing effort play a big role in the amount of traffic your website gets. Your website traffic is worthwhile when you can drive good quality traffic. An increase in traffic is good but it will not always mean that your conversion rate is good enough. Sometimes, people visit your website to do research but end up buying elsewhere. You need a good strategy that will help you market your business to the right audience. An audience that will make up the quality traffic to your website.
Below is 9 ways to get quality traffic to your website fast.
Many people would rather buy from experts. You can provide product information. But, even your competitors are doing so. What you can do extra is provide more valuable information and insights. It will help you stand out. Moreover, you will rank better on Search Engine Results Pages (SERPs) and will help you show more people that you are giving value.
Content includes blog posts, articles, press releases, newsletters, infographics, videos and social media posts. You can find topics from questions from your customers. You can tell a story, do unboxing videos or compare products. Tagging your posts appropriately can help with SERPs. Using hashtags and geotags can help you target people from a specific area.
You do not have to create all the content on your own. You can use user-generated content. Get your customers to review your products.
User-Generated Content Example
This was a challenge by an eye ware company, Warby Parker. #warbyhometryon. You take a quiz online, pick 5 frames to test which they ship to you for free. You will have them for 5 days to test. Pick one, all five or none. With your choice of frames and a prescription, you can then make a purchase online. After the five days, you need to send the frames back. Then, your new glasses with frames of your choice and prescription are sent to you.
A lot of people got to know about Warby Parker through the #warbyhometryon Instagram challenge. By asking their followers to help them choose a style and posting videos and pictures on Instagram, the customers participated in the growth of Warby Parker.
This was a Tiktok challenge by Maybelline. They used the tagline, “Maybe she’s born with it, maybe it’s Maybelline”. The #maybeitsmaybelline challenges asked Tiktokers to record their makeup transformation using Maybelline products for a chance to win $500. The contest went from June 30, 2020 to July 2, 2020. Maybelline products received the advantages of influencer marketing through the challenge. By creating user generated content, the customers are allowed to become part of the Maybelline’s community.
Social Media Strategies
You should answer questions like;
- Why do you want your business to be on social media? This is the Goal.
Do you want to drive traffic to your website? Promote your products? Or Increase sales? Using social media the right way can help you achieve your business goal.
- Who are your target Audience. You need to find out who your target audience are. Build marketing personas. This will provide valuable insights on how you convey your message to your audience.
-Who they are- Their job title, age, salary location, etc.
-What they are interested in that you can provide. -entertainment, educational content, case studies, new products, etc.
– Where do they like to hang out online? Facebook, Instagram, etc.
-When do they look for the type of content you provide? Weekends, etc.
-Why do they consume the content? -to get better at their jobs, to become wealthy, to stay up to date with something, etc.
-How do they consume the content?-read posts, watch videos, etc.
- What to share
A good understanding of your audience will be helpful here. What are their challenges and goals? What are the solutions you are willing to offer?
- Where are you going to share your content?
Instagram, Facebook, Twitter, LinkedIn, and Youtube. Your brand does not have to be on all social media platforms. Do your research and find out what will work best fr your business.
- When are you going to share?
Best time to post. For a new account, guesswork until you find out when your posts get more reach and engagement.
Link Building Strategies
This is where other websites link back to your website. Referral links increase your site’s authority. Backlinks are very important for SEO. It shows SERPs that you provide quality content that other people can vouch for.
Some link building strategies include;
- Content creation and promotion. People will want to reference your content and link to them to tell people about you.
- Reviews and mentions. These are from influencers and bloggers.
- Links from friends and partners. They have to have websites that are in the same industry and niche.
- Internal link building. These are links to your other pages. As you written content make sure you link content from other pages. This works best for SEO.
Produce well-written content for another website and add a dofollow link to your website. As long as the owner agrees to it, of course. Guest blogging can help you build relationships with big companies in the industry. Big organizations have a big following, if you engage with their customers on the blog they will click links to your website or bio to know more about you.
An email list is a list containing email addresses of customers who have consented to receive emails from you. Email marketing enables you to interact one on one with your customers. You get access to their inboxes. An email marketing campaign must include;
An email list – A list of email addresses. To build an email list, you can offer your customers something in exchange for their email address, such as a coupon, discounts etc.
- A landing page. – Make sure your landing page is in sync with your email campaign. This is where you have expounded information for the offer highlighted in the email.
- An email service provider. – This is a platform that will help you manage your email list.
- A goal. – A clearly defined business goal. Segment your email list based on their interests. This will ensure they receive emails with information that interest them.
Monitor the emails and website metrics. Find out what works and what doesn’t. Then, make changes where necessary.
Provide excellent customer service and ask customers to review your brand. Customers can review your brand and tag you. These reviews provide social proof. Social proof can give a customer the final push to go ahead and try out your product/service.
How customer reviews impact website traffic.
- They improve SEO ranking.
- Customer reviews offer credibility and social proof.
- It guarantees referral traffic. The customers are basically doing marketing for you.
- Positive reviews persuades customers to take action.
Check Out Pinterest
Pinterest is a great way to drive traffic to your website. In fact, 83% of weekly Pinterest users make their purchasing decision on Pinterest. Pinterest SEO can help you make the most of your marketing strategy. You want to use Pinterest to drive traffic to your own website. Create pins to promote your content, showcase your products and share tutorials. Be a consistent pinner. Consistency is always important when it comes to content creation.
Pinterest created group boards to allow people to share ideas. They look like regular boards but involve multiple contributors and an option to join them. These group boards allow you to engage with an untapped audience. You get to drive targeted traffic back to your website. Learn more about how to use Pinterest for business to be able to make the most out of the platform.
Participate in Forums
Participation in forums is very important to small businesses. Posting and sharing your opinions on forums enables you to place backlinks to your website.
Sign up to forums and complete your profile with accurate information. Make sure you are complying with the forum’s terms and conditions to avoid being kicked out. On forums, people come for answers. Avoid just posting links to your website. Do provide valuable answers to queries then put the signature link as required. Remember to create a signature link.
Join forums that are relevant to your website. Your intention should be to help people out and not just paste links to your website.
Write on Medium.
Medium is a great platform that you can use to increase traffic to your website. If you haven’t started posted on Medium, what are you waiting for? Medium receives about 100 million visitors per month.
The best thing about the platform is, you can use your posts from your website. You do not need to create new posts. This way you take the advantage of possibly making your content visible to more than 100 million people.
Google allows you to publish duplicate content on Medium without being penalized. It’s called canonical URL.
There are many ways to get quality traffic to your website. The above tips along side quality content are great ways to boost your website traffic.
Go ahead and apply these strategies to your marketing campaigns and watch your traffic grow.