Captions are a powerful tool that can be used to encourage engagement in your posts. Caption starters are phrases that you can use at the beginning of your captions. Finding inspiration for writing captions can be a challenge. It is important to note that you are not just writing sentences. You are creating a compelling piece of content that will draw people to your story. 

Instagram’s captions are a very important part of your marketing copy. They can serve your business by increasing your website traffic, increasing followers and getting more sales. You will be able to reflect your personality and brand story, which helps you sell emotions. It helps your audience get emotionally invested in your product/service. 

Instagram Captions and Campaign Goals

Your Instagram caption is the perfect place to include a call-to-action (CTA). CTAs are essential in any marketing campaign because they tell your followers what you want them to do next. 

For example, if your goal is to increase brand awareness, you might include a CTA like, “Follow us for more!” in your caption. Or, if you’re looking to generate leads, you might include a CTA like, “Click the link in our bio to learn more!”

No matter what your goal is, make sure your CTAs are clear and actionable. And always test different CTAs to see what works best for your audience.

If you need help getting started with Instagram captions for your business, here are some great ideas.

COFFEE

1. Obsessed with my new coffee mug from my favorite café!
2. I love starting my day with a cup of coffee! What’s your favorite coffee drink?
3. I’m not a morning person, but this coffee is worth it. ☕
4. I need a caffeine pick-me-up.
5. Coffee House Rules.
6. Brew some strong coffee and hit the books.
7. Invest in your morning routine.
8. Home-brewed hot Frappuccino/Cappuccino/Mocha espresso/Ice Tea Latte.
9. Mention your dessert buddy in the comment section below.
10. Sometimes coffee and a pleasant atmosphere are all you need. ☕

Ask Me Anything

1. Ask Away! I’ll answer any questions you have about my travels, my job, or just about me in general.
2. Ask Me Anything! About (product/service) anything you need to know!
3. We’ll answer your (product/service) questions to kick off the new month! Or any other questions you may have for us!
4. Our first AMA session this week (date). We hope to see you there!
5. What questions have you always wanted to as me/(expert’s name)? I’ve got your back!
6. We are hosting an Ask Me Anything with (Brand/Company). (Expert’s name) will be addressing all your questions related to (product/service).
7. Live session! Leave your questions below. I’ll answer them in the live session.
8. Are you looking to improve your results with (product/service)? Join us for a special webinar with (experts’ names) with a wealth of knowledge on (the topic of discussion).
9. Join me and (Guest) on (Date) for an ask me anything here on IG Live!
10. Meet the staff! Feel free to ask anything else you’d like to know in the comments below!

Giveaway

1. Enter to win a $100 #target gift card! To enter, follow us and share this post. The winner will be announced on (date).
2. Our biggest giveaway yet! Enter to win a $100 Amazon gift card and one of our yoga mats! To enter, (give instructions)
3. I’m so excited to be partnering with some amazing brands to give one lucky follower a $200 gift card! To enter, (give instructions)
4. Giveaway underway! Big thanks to (Brand) for sponsoring this giveaway.
5. Free (Product/Service) Giveaway – Countrywide Giveaway! We will announce the next winner soon. Good luck to all!
6. It’s time for an extraordinary GIVEAWAY 😁
7. GIVEAWAY TIME! 🎉🎉 Winners Announced!
8. Enter to win! We are giving away (a freebie) from our Amazon influencer store.
9. How would you like the chance to Win Back Your Spend?🎉
10. We have a weekly giveaway. Follow our account so that you don’t miss an opportunity! 

Email List Sign Up

1. Ready to jump on the email list and get the scoop? Sign up here!
2. I hate spam, but I love getting free stuff! Sign up for my email list to get the inside scoop on the…
3. Thanks for signing up for my email list! You’ll be the first to know about new arrivals, sales, and more.
4. Want to be part of our community where we talk (product/service)? Join our community today, and you will be the first to know about our latest offers.
5. Discover the latest products and services available at our store/shop by signing up for our newsletter.
6. Find out about upcoming events and meet other (product/service) consumers in your area!
7. Want to be part of the fan? Enjoy my content? Then you won’t want to miss this! Sign up at the link in my bio!
8. We have a big announcement this week! Be sure to sign up for our VIP email list. You’ll be kept up to date on offers, events, workshops, giveaways and what’s new. Link in bio!
9. Log into (ourwebsite.com) and join our email list today!
10. Sign up for our email list and receive exclusive sneak peeks of upcoming products and surprise discounts. 💌💌⁣

Sale/Discount

1. Score big at the #sale today!
2. Score! Here is the best #sale of the season!
3. I’m so excited about the #sale! You have to get/experience the (product/service)!
4. Only a few hours left! Grab (Product/Category) at (Discount), while they are still here!
5. Discount codes available! 
6. 2023 VALENTINE’S DAY. Get your Early Bird 10% Discount (up to 13 February 2023)
7. Use Promo Code For a 10% Discount
8. We have a special promotion from now until midnight on Tuesday 14th February of 10% off all items in the (Product/service category) collection.
9. Sale is running through Tuesday; 10% off and free shipping!
10. (Product/Service category) 10% off on products/services.

Shop

1. Shop the Collection Now! All orders placed before 3 pm EAT ship today!
2. Shop our #season’s collection now and get ready for the season!
3. If you haven’t been to our store, what are you waiting for? Let’s go!
4. Our online store is now open for business. Take a look at our new products, and then come visit us in person. We’re located (Share location).
5. You won’t regret the decision to buy now.
6. Grab these before they are gone!
7. You’re going to want this in your life.
8. 😄🔥The sale is on. You know you want it! 😎
9. The latest, greatest (products) are already in stock ✌🏻
10. You can’t get a better deal than this. Click the link in our bio to go shopping.

Appointment

1. Book now and get 10% off your next order.
2. Book now and set your life on fire.
3. Book now to ensure you don’t miss out on this weekend’s busy events.
4. Getting you in this weekend.
5. Book now to avoid disappointment and save on your favorite (services).
6. Grab this offer before it’s gone! Book now and enjoy these (services).
7. Book your next (professional) in the office, order online or call us. We’re here for you.
8. You got this! Schedule your appointment now.
9. Feel free to call or text me anytime. I am ready for your appointment and looking forward to seeing you. 
10. We have a space for you. Come on over and visit us!

New Blog Post

1. A new blog post about (Blog Title) is out! Check out stories for some highlights!
2. Blog post feature! Read more about (Blog Title) over on my blog. Link in bio!
3. Need help with (How To_?) Look no further! Our (expert) shares her top tip on (How To_). Read the full blog post on our blog. Link in the comment section.👇
4. I have tweaked and simplified this process. I thought I’d share it with you in a new blog post. The link is in my bio.
5. New post alert!📝 This week I reflect on (blog title).
6. (Blog title). Learn how to (blog title). Click the link in the bio/here www.amazingblogpostiwrote.com
7. It’s been a minute! I’m so excited to share my thoughts in a new blog post. It is now up on my website.com blog!
8. I’ve written a blog post on (blog topic). Have a read and let me know what you think.
9. Here are (10 great ways to__)… Read more via www.myamazingblog.com/blog.
10. (Share industry statistics). Read the full article. Link. 

Workspace

1. I love my new #workspace! It’s so inspiring to be surrounded by all of these creatives.
2. Designing in a happy place #workspace.
3. I’m so lucky to have such a beautiful view from my office!
4. Creating in my new workspace! Loving the natural light and the view #workingonmynewcollection
5. This is my happy place.
6. I’m so productive in my cute little home office!
7. My desk is the place where I do most of my work, and it’s also a place that’s full of inspiration.
8. I felt so inspired and motivated today! Thanks for a great work week!
9. I spend more time here than anywhere else!
10. A little peek at my workstation and a Work In Progress piece.

Behind The Scene

1. Working on something exciting! The team was so supportive. I can’t wait to show you what we created.
2. Creating art is so interesting to me! This is a little snippet of my latest project.
3. Making my favorite dessert, tiramisu! 😋
4. Getting my hair done for the first time in years, and I’m feeling so glam!
5. Some more BTS of our cute shop/workspace and our amazing team.
6. We’ve been working on a new (product/service). We’re almost done. Stay tuned!
7. It’s been a long day. Time to relax with a good book, movie or glass of wine.
8. Behind the scene at (company) with the team.
9. Behind the scenes! Taking advantage of the clear skies today to take some more photos!
10. Working on our new campaign! Thank you for being a part of it!