So, you may be aware that you need to start a YouTube channel for your business. YouTube is a big platform, with 2.1 Billion Monthly Active YouTube Users Worldwide. You can use YouTube to reach a wide audience with your marketing message. You can create video ads, which are short commercials that run before or during other videos on YouTube. Furthermore, you can also create sponsored videos, which are longer videos that are clearly marked as ads.
You can create marketing videos, product demonstration videos, how-to videos, and more. These videos can also be used to drive traffic to your website or blog.
If you’re not sure how to get started, don’t worry, here is help. In this article, you’ll get an overview of how to use YouTube to market your business. We’ll cover everything from creating videos to optimizing your channel for maximum reach. So, let’s get started.
Know Your Niche
As a business, your content will be around your brand or what your business is about. If, for example, your business deals with makeup products, you should create content for people who are interested in beauty and makeup. If you create content for a very specific audience, it becomes very easy for you to grow. Any person who is interested in that kind of content will be able to find you, binge on your videos and most likely subscribe to your channel.
You might be thinking, what if my niche is not profitable? It will depend on how you deliver the content. You can find out which topics are doing well on the platform. Get some insights from them and create your own videos within your niche. The most profitable channels are the ones that focus on helping people make more money or teaching something new (life hacks). Create content and upload consistently, eventually, YouTube will be able to report to you what kind of content is doing well. You can then focus on that which is doing well.
How to Create Your YouTube Channel
The very first thing that you need is a Google E-mail address. Log in to your Google account > YouTube. On YouTube, go to the top right corner > Click on the button (the circle with your name initial or picture) > Click create a channel. Now just enter the name of your brand. That’s it! Your channel is ready.
Head to studio.youtube.com. To make this new channel your own and make it feel like your business’ home, you will need to customize it. On your dashboard, click Channel Customization > Branding. Place a profile photo that reflects your brand, i.e. your logo or photo. Then pick a banner image which can also show your logo or photo with brand colors. Share your website, and how often you post. Create a YouTube banner on Canva.
Create a video watermark. It is a great feature that allows users to click and automatically subscribe at any point in your video. You can create a watermark on Canva. Once you’ve created and uploaded it on YouTube, click done. The watermark is going to appear on all of your future videos.
Uploading Your Videos
Now that your channel is ready, you can start creating and uploading videos. You need to be creative and as consistent as you can. Your job here is to create content. You need to find out which topics are trending. If you create videos around trending topics, you increase the chances of people finding you and eventually growing your channel. To find trending topics, write a keyword that is related to your topic.
So, let’s say your business deals with makeup products. You know you want to do videos about makeup, but you are not sure what topics to go with. Go to search > type in makeup tips. You are looking for specific titles or topics that you want to use as inspiration for your video. With the results that you get, go to filters. Filter by videos that were recently uploaded. Find videos from small creators, whose videos had a lot of views. It shows that their videos were seen by people beyond their audience. This is a video that probably went viral. These are the topics that you want to use to create your own unique and high-quality videos.
Create Valuable Content
You need to figure out what the purpose of your video is. The video should be able to provide value to your audience. Your call to action is important. There should be at least one specific purpose for each video. It may be to entertain, teach, or make people’s lives easier. The purpose of your video will guide your call to action. You may want your audience to subscribe, go to your website, use a link in your description box to buy something, or start a conversation in the comment section.
As you create your videos, make sure to get to the point quickly to allow your audience to understand immediately what the video is all about. Incorporate music to make your videos more entertaining and engaging. Make sure to use royalty-free music to avoid copyright strikes.
Your title and description should have relevant keywords. Create a thumbnail for your video on Canva. The thumbnail is what your audience sees first before they click on your video. They are your billboards. Remember, there is competition out there. Look at what others are doing and try to create something a little bit different to stand out from the noisy crowd.
Schedule You Videos
Post your videos at the right time. This is when your audience is online and ready to view. You will be able to get this insight after posting for a period of time. You will get to know if there is a day of the week, and time (morning, evening, night) that your videos get the most views. Then, use this information to post regularly.
There are days when you may not feel like filming and creating videos. It will help if you create many videos on different topics on those days that you are willing and able to. Use scheduling tools to schedule your videos such that they are uploaded at the appropriate time.
After posting videos consistently for a period of time, you should be able to know what’s working and what’s not working. YouTube Analytics is an incredibly useful tool for businesses looking to learn about their audience and grow their business on YouTube. It’s also one of the best ways to find out where your audience is coming from and what they are watching (and not watching).
You can use it to learn about:
- The number of views per video (and where they come from).
- How often people watch your videos, how long they watch them for, and whether they skip through parts,
- How many comments are being left on your videos and the kind of comments you receive,
- What types of ads work best for you, and which ones do not?
So, there you go. Go ahead and create a YouTube channel for your business. Comment down below if you encounter any challenges, and we’ll be able to talk about it.