Creating The Best KPI Report

Key performance indicators (KPIs) help you evaluate the success of your business. You want to know if your work is paying off or not. Frequently, your business’ achievement is essentially the continuous accomplishment of certain degrees of functional objective (for example; high conversion count, more traffic to your website, more sales, etc.).

Appropriately, picking the right KPIs depends upon exactly what the business wants to accomplish. What is considered significant, regularly relies on the data that demonstrates how the business is performing. 

You need to find out what is significant. Different strategies are used to evaluate the current situation with the business and its quantitative data. These evaluations regularly make you understand what needs to be improved. So, performance markers are regularly connected with the need for improvement. One method for picking KPIs is to apply a structure like a scorecard.

You may need multiple KPIs for every department or different segments of the business. Whenever you consider your digital marketing choices, you should be prepared to break down the results from these activities. It wouldn’t be a good idea to make your performance assessment based on defective or deficient data. The forecast won’t be effective and may lead to an unfavorable outcome. In this way, the appropriate use of KPIs is to stay away from data that is not quantifiable and cannot be measured against a goal of the business. These are mainly, vanity metrics.


(Plan) > Reach > Act > Convert > Engage. Smart Insights created RACE, to help digital marketers “plan and manage their activities in a more structured way”.

What is a KPI Report?

A KPI Report is a tool that can be used to measure daily reports of the activities of the business. Organizations use these reports to follow progress against the targets and objectives of the business. A KPI Report will ordinarily contain a combination of Charts, Graphs, and Tabular data. 

Today, like never before, businesses produce huge amounts of information. From the views to your site, the number of sales, to the little data produced in the interconnections in your business. A portion of this information is basic for a business to work, others may just be unnecessary.

Reports permit us to cut through this consistent downpour of information. They sum up the data to make it more reasonable and eventually more usable.

A KPI Report can show you the target course of action against your business goals. It is a useful representation for checking or improving your marketing efforts.

Examples of KPI monthly reports

Below are some KPI report examples. These are usually monthly reports. This is the best time frame for you to gather enough data. You can also find KPI examples and important metrics to track. These are meant to give you ideas for your own KPI reports, keeping in mind your own business goals.

Social media report

Social media report can give you bits of knowledge into how your social media campaigns are fairing. Follow measurements like impressions, reach, engagement, referrals, etc. 

Your business social media accounts will enable you to see what posts have been famous. You will be able to see the results of your efforts. Also, the impact of your social media marketing on the general ROI.

SEO report

An SEO report will assist you with giving an overview of the work you’ve been doing. You’ll likewise see the progressions in that presentation by taking note of high-performing pages, keywords, and questions, as well as your organic ranking.

An SEO report will assist you with recognizing which questions you should zero in on. Also, you’ll have the option to upgrade search pieces to improve your click-through rate (CTR) from list items. The key measurements are impressions, clicks, conversion rates, top organic keywords, etc. There are so many KPIs of your choice that you can measure here.

Ecommerce report

Ecommerce reports allow you to get full experiences into your web-based deals insights, item execution, transformation rate, and a lot more measurements. You can even incorporate it with Google Analytics, Facebook Ads, or Shopify.  You’ll approach an assortment of information guides that you can use to assemble significant KPIs and construct helpful KPI reports.

Digital marketing report

If you take your business very seriously, then you need to have a marketing strategy. This will really help in your quest for profits. A marketing report will help in acquiring customers, researching the market and providing detailed insights into the most important things for your business.

How To Create a Marketing Dashboard

Regardless of which framework you’re using to follow information, you should construct a dashboard. A dashboard helps you to see the measurements that you feel are important to your business.

While building a dashboard, you really want to truly focus on your objectives and decide whether your missions are working over the long haul. Besides, you shouldn’t have such numerous measurements and should zero in on an objective. The dashboard should have a simple presentation.

A simple marketing dashboard can be created using Spreadsheet or Excel. You need to decide who will benefit from the information that you will provide. Afterwards, conclude which showcasing KPIs you need to incorporate.

One of the main contemplation while making a dashboard is figuring out what diagrams, charts, or tables to utilize. You need to ensure that your dashboard is appealing. At the same time, give the required data and a clear message. The objective is to provide a clear report and an incredible visual portrayal of the details.

A good KPI dashboard allows decision-makers to access critical indicators that will help them know whether they are doing well or not. Keep in mind that, as your business grows, you will need to invest in a more effective tool, a KPI software. You can maneuver a wide variety of information from a dashboard. This can help you understand how different channels are performing and analyze the achievements.

How to create a KPI report

A KPI report gives a more definite glance at the performance of your business. It is a good method for showcasing information in the long run. An excellent tool for showing the performance of your marketing efforts. For instance, if your sales dropped by 20% in the first quarter of 2021 because of the impacts of the COVID-19 pandemic, it should be noted on the KPI report. If you have actionable KPIs, you can be able to change these results and improve sales performance.

For example, if you are looking to increase profits for the next half of the year, you may be able to achieve this by increasing your leads by 50% each month.

  • Objective: To Increase leads by 50%.
  • Why it matters: The business will become more profitable.
  • Measurement:  All leads from all channels
  • Activities: Increasing the number of lead generation channels.
  • Responsibility: The person assigned with the task of making sure these activities are completed.
  • Time frame for success: 6 months.
  • Reviewed and communicated: End of every month.

While thinking about how to set up a KPI report, it’s vital to know that for ideal achievement, you should focus on the situation of your business. The following steps are going to guide you into creating your own clear and measurable KPIs.

Write a clear objective for your KPI

What are your business’ long-term goals? Consider what you need to do to achieve your key objective. You should align your KPI to a business objective. You need to set feasible objectives, and then align them with specific KPIs. For example; Increase leads, increase sales, improve reach, increase traffic, etc.

KPIs should be able to tell the story of your business. They display a clear vision of how you are going to achieve your business objective.

Do you have access to relevant data?

Building details for your key performance indicators and metrics can be such hard work. There are countless sources of information. Also, there are many activities that your business is doing. So, arranging KPI reports can be really exhausting and tedious.

Providing details regarding performance measurements requires just a tad of mastery with some tools. You can access important KPIs from Google Analytics, Facebook, LinkedIn, Pinterest, Twitter and YouTube Analytics.

Dashboards save time by permitting you to just take a glance at your KPIs. You don’t have to spend hours looking around an assortment of sources searching for your information. Your dashboard offers all that you want in one spot.

Choose Actionable KPIs

You have to work for your business. Do the right things that lead to profit. What’s more, to guarantee you are doing the right things effectively, you really want KPIs that assist you with adjusting to specific objectives. You want to drive steady estimations of ROI and track what produces the best outcomes.

Without significant KPIs current estimations may not be used on the grounds that they are not considered important. There should be connections between your procedure and your objectives.

How do you want to visualize the KPIs?

The most effective way to collate and manage your key performance indicator is through a KPI software. It allows you to create comprehensive summary reports from various metrics and visualize them through powerful dashboards.  A dashboard as we have seen earlier is the most effective, efficient, and easy way to access data.

Using spreadsheets would give you the same results as a KPI software. It could work. However, if your business is growing, things may become a little complex having so much data. You know now it’s time to move on to a more effective tool, a KPI software.

Who is going to have access to the KPI report?

KPIs are a form of communication. You need to know exactly what you are measuring and why you are measuring them. Make your KPIs accessible to everybody who needs to know and understand the direction of the business. KPI Dashboards are an extraordinary method for showcasing your information and keeping everybody in agreement with regard to your numbers. 

Creating The Best KPI Report

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