Unleashing the Power of Digital Marketing Strategies

Top 12 Tips Behind Website Best Practices For Your Business

  1. Consistent branding. Create brand guidelines. The brand guidelines include; colors, font, tagline and tone. Be sure to have a professional logo design. Consistent branding ensures your audience recognizes you across your posts. The tone and style of your posts across all platforms should reflect your brand and your personality.
  2. Clear CTAs. You need to place a call to action on every page of your site. Allow visitors to sign up for your newsletter, get free e-books or any other services that you are providing. This is an important element for drawing visitors deeper into your site. Each page on your site should entice your reader to do something. Use different calls to action for different pages. For example, enter a certain offer on one page and a different offer on another page.
  3. Intuitive Navigation. This allows your visitors to move from page to page easily on your site. It ensures that traffic flows from page to page.  Have fixed and visible navigation for easy access.  You can have many pages; Home page, About page, Products page etc. Make sure they can guide your visitors. Navigation should be consistent throughout the site. You don’t want to get people confused, they will leave.
  4. Clear design. Your website represents your brand. Your design tells your visitors that your site is either a palace to learn, do business or entertain. The design should communicate the desired experience to the visitor as quickly as possible. If your website design does not communicate your intentions, you will fail to sell or attract new customers.
  5. Brand Storytelling. Create a brand story. A story that resonates with your target audience. When you understand their needs, frustrations, interests etc., you can be able to create a compelling story. Creative stories that will build and maintain brand loyalty.
  6. Visuals. Humans love visuals. Great visuals on your website create an instant connection and will ensure your visitors remember you. Visual elements include; Logo, colors, fonts, animations, social media posts, business cards, graphics, etc.
  7. Mobile First Design. Your website should be able to respond to the device that is being used to access it. Build your website with the audience in mind. Remember, you should be designing for the smallest screen first. In fact, statistics show that about 72.6% of people will access the internet solely with their phones by 2025. This is equivalent to about 3.7 billion people. It shows the importance of having an optimal mobile user experience.
  8. Accessibility. Always keep your visitors in mind while designing your website. Make your brand accessible to all people. This can include potential customers who are visually or hearing impaired, or with physical or psychological disabilities. This can be as easy as using the right font and colors for people who are visually impaired, for example. 10% of the population has a form of dyslexia. Find ways of including these people, and you’ll get yourself an additional pool of potential customers. 
  9. SEO. Make sure your website can be found by your visitors. This means incorporating technical SEO best practices, keyword research, content marketing and paid advertising campaigns to drive traffic to your website. Succeeding with SEO is gradual. This is because you learn as you grow. Also, by creating more content and building backlinks
  10. Site Speed. Your site’s loading speed is quite important. Research shows that 88.5% of users will leave a site if it is too slow. Sites that are faster will have lower bounce rates, higher conversion rates and high ranking on Google. There are techniques on how to optimize website speed to improve your website’s speed and performance.
  11. Use Data to Optimize your Design. Use data to understand and prioritize your audience’s needs. You can find this data by asking your existing customers questions through surveys or questionnaires. Website metrics are a good place to gather data. You can use the data to find out where your website is underperforming. These are opportunities for improvement.  You can also look at your competitor’s performance through platforms such as Similarweb and Ubersuggest and compare it with yours. Use this information to test, tweak and improve your website. 
  12. A/B Testing. This is an experiment where you can test the performance of your website after specific changes. It can be a change in website design, colour or placement of a page. You can test two versions of your design, A and B. Version A can be the current design of your website and B, a modified one. Split your visitors into two and randomly assign them to view design A and the other half to view design B. Then, track the performance of both iterations. It can help you ensure your Call-to-action buttons, navigation, logging and sign-up buttons, images, headlines, hyperlinks, etc. are working, 
Top 12 Tips Behind Website Best Practices For Your Business

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