Unleashing the Power of Digital Marketing Strategies

Business Application Tools To Make Your Processes Run Smoothly

Business applications are tools you use to make your business functionally seamless. They can be used internally or externally with other businesses or customers. For example, managing accounting, managing inventory, and managing customer relationships, among others, can be done using business applications.


Accounting tools are used to manage your company’s financial data and reports. These are also called accounting software. They include tools such as invoicing, payroll, and other basic business processes. Below is a list of software that you can use for different accounting processes.

Bookkeeping; QuickBooks, FreshBooks.

Payments; PayPal, Stripe.

Invoicing; Zoho, Wave, 

Tax Filing; Hire tax preparation services as per the country you are operating your business in.

Growth-driving Back office

These are tools used to manage the internal operations of your business. They ease the process of hiring personnel, onboarding clients, handling customers and training your team. Below is some software that you can use for different processes.

Customer Service; Zendesk, Help Scout.

Contract Management; DocuSign, HelloSign.

Performance Management; BambooHR, 15Five.

Recruitment; LinkedIn Recruiter, AngelList.

Learning and Development; LinkedIn Learning, General Assembly

Recruitment; LinkedIn Recruiter, AngelList

Management reporting

These are tools to help manage reports that are meant to assist managers with overseeing operations and performance. Examples include;

Email Management tools for organizations and cleanup; Clean Email, Mailbutler.

Time Management; RescueTime

Workspace Organization; Shift, Station

Process Automation; Zapier, Automate.io, Scribe.

File & Document Manager; Google Drive, Dropbox.

-Note-taking Apps; Todoist, Evernote.

Video Conferencing; Flock, Zoom, Google Meet.

Scheduling; Calendly, Doodle.

Market-Focus and Analytics

A market-focused software will help you support, improve and automate your business processes. You will need various functionalities that may not be available in only one tool. You want a system that is able to put together a fully integrated system. A system that can pull and push data from different areas of your business and allow you to control things with a few clicks. Some examples of market-focus and analytics software include;

CRM Apps; HubSpot, Zoho.

Social Media Marketing; Buffer, Hootsuite.

Email Marketing; Mailchimp, ConvertKit, Sendinblue.

Website Host; GoDaddy, Siteground, Vultr.

Website Builder; WordPress, Wix

Design Tools; Adobe Creative Cloud, Canva.

Split Test Strategies

A/B testing is also known as split testing. It is a process of testing two or more versions of variables in your website. It helps you eliminate all the guesswork when it comes to website optimization. You will be able to find the best version that moves your metrics in a positive direction. This is the version that you will implement to get the most out of your website in terms of ROI. Some tools you can use for A/B testing include;

-Optimizely, Unbounce , KISSMetrics.

Content analytics tools

Content analytics tools help you and your team understand how your business is performing. You are able to follow up on metrics that you care about. They can show you how your strategy is doing, campaign success and other signs of progress. Analytics tools include;

-BuzzSumo, Google Analytics, SimilarWeb.

Manage Customer Relationships

These are tools for managing customer relationships. They ensure that your customer is taken care of by providing the best service and support. They also help you keep in touch with your customers, allowing you to get feedback from them. In the long run, you retain customers. Examples of tools to manage customer relationships include;

Customer Relationship Management (CRM); HubSpot, Pipedrive or Insightly.

Customer Service; Zendesk, Help Scout.

Contract Management; DocuSign, HelloSign

Performance Management; BambooHR,15Five

These tools will help you run your business smoothly. If you know or use any other useful tool, please tell me. Put a comment in the box below. 

Business Application Tools To Make Your Processes Run Smoothly

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