Telegram is a cloud-based instant messaging service. It offers multimedia messages, audio and video calls. It is slightly similar to WhatsApp and Facebook Messenger. Telegram provides a ton of freedom and secret chats. Users have always turned to Telegram when are looking for a secure platform. Telegram seems to be where they defect. In some countries where there have been fears of wiretapping, security breach and internet censorship people have moved to Telegram. An example is what happened in South Korea in 2014.
The founders claim the app is unhackable. There was even a contest where people were challenged to try and hack their server for $200,000. This competition led to a lot of people taking an interest and joining Telegram. The most popular social network worldwide is Facebook with 2,910 Million active monthly users as of January 2022. Telegram is growing with 550 Million active monthly users as of January 2022. Below are some of the benefits of using Telegram to promote your business.
Benefits of Telegram
Keep Your Customers Informed
You can do this with a Telegram channel. You can have a public or private channel and invite your current customers to join it. Here you can share a lot more about your product or service, more photos and videos of your products. Information about new upcoming sales, offers and others.
Better Communication with Your Customers
Telegram allows you to create groups. These groups allow you to communicate with your customers one on one. They allow your customers to reach out to you quickly. Moreover, your group members can interact with one another. Your group will most likely have people who are loyal to your product or service. These loyal customers can help new leads by answering questions about your product or service. A community can be created within a Telegram group.
Provide Customers Support 24/7
To enable 24/7 customer support, you use a chatbot. A chatbot is an online assistant that simulates human-like conversations, for everyday tasks, through text messages. You set up auto-replies that ensure customer questions are always answered. Your support team will be free to handle other complicated situations for customers.
Drive Traffic To Your Website.
You can share links to your pages to promote a blog post and other useful pages. This way they become website visitors and therefore increase your traffic. Your customers will be able to check out your new products or share their reviews on products they have already used.
High user engagement.
Telegram has no limit on group size. It is a very high engagement platform. There is a feeling of being part of something big. This makes the individuals in your group feel like they are being communicated to directly. Telegram polls can be very successful. You can create a poll to get to know what your customers think about your product or services. You can use it to spread awareness or even guide your customers on the decision making process. They can help you get to know more about your customers. You can also make the polls anonymous.
Telegram Marketing Strategy
Have a Goal
Developing any strategy starts with knowing what you want to achieve at the end. Your goal will help you know what marketing strategy to use, and KPIs to measure. The following are examples of goals that you can use Telegram to achieve.
- Post more content for your audience.
- Drive traffic to your website.
- Increase customer engagement.
- Build trusting relationships with your audience.
- Automate tasks with bots
- Supporting clients.
- Boost sales.
For example, if your goal is to create a space for your loyal customers, where they get to try out new products as they come, take advantage of sales and discounts, you can create a channel. It will help you receive reviews quicker and make constant sales. Moreover, you will be able to build a trusting relationship with them.
Create a Telegram Account
Now that you’ve established your goals, it’s time to get started. You can create a group, channel or chatbot. Telegram offers a ton of freedom and secret chats. You can use your account to sell and market anything. For example, if your business sells entertainment news, celebrity gossip or apparel, create a topic around that. You can then continue posting your original content for your audience and post other simple offers around affiliates.
A group allows you to add people to a chat. It can have up to 200,000 members. You can have a public or private group or both. For a public group, people will find it if they search and can join. A private, however, people will only join through an invite link from you. Members can also post and talk to one another.
You can add admins to help you with the smooth running of things within the group. Delegate duties to them. For example, they can change group info, delete messages, ban users, invite users via a link, pin messages, add new admins, or remain anonymous. You can even permit some members to create polls that can boost engagement.
You can make your followers pay for your content. Share a ton of valuable information, your secrets, strategies, how you get your clients, how you grew your Instagram page, etcetera etcetera. Then, you make members pay.
For example, if you have 1000 members and each pay $10 per month you get $10,000 per month. Just make sure you are sharing something valuable. Something that they are willing to share and get the family and friends into.
You will make a ton of money, a ton of connection. Moreover, inside the group, you have loyal people who are willing to learn and invest in themselves. If you want to build a team, you know that you already have a committed number of people.
A channel is best if you are already popular. A channel can have as many members as possible. There are no limitations to the number of people that can join. With a channel, only the admins can post. Also, only the owner of the channel and the admins can see the members. Members cannot see or interact with one another unlike in a group.
You can use your following to pitch for advertising opportunities for other companies. These are a group of people that like what you do. For example, you have a blog where you write about cats. You have created a huge following of people who enjoy topics around cats and they most probably have cats of their own. You can go to a company that sells cat supplies and tell them, “ I have a channel with 5,000 people who are interested in cat supplies…”.
Your channels also offer you a ton of information about your customers’ behavior. You can track detailed statistics around the following.
- You can get the churn rate and the number of people who mute your channel.
- How people got to know about your channel.
- The number of people who join.
- How they interact with your posts.
- Their locality.
Also, use hashtags to help your followers find important information. If you want to know what your followers are saying, create a discussion group, or polls. Your posts will be pinned there and members can comment on each post.
You need a chatbot when your business has grown and so many people are connecting with you or the support team. Create a flow to welcome subscribers, answer FAQs, sell products and other events. Many tools are available to help you create a chatbot.
Promote your Telegram Account.
There are several ways you can use to grow your Telegram following. Getting followers is not easy, let alone followers who are interested in your niche. The following are some of the ways you can use to promote your Telegram account.
Your Phone Contacts.
The contacts in your phone. Simply talk to them and ask. Connect with friends and family, talk to them regularly about what your product or service is about. You may find people who are interested in what you are offering. These people are also very likely to refer you to their friends. This is a great way to start promoting your account.
Use Social Media.
Share links on your own Instagram, Facebook and participate in Tiktok challenges. You can also place the links on Quora but be sure to show value to avoid being flagged as spam. Influencers can help mostly at a fee.
Participate in Chat Groups.
You can be able to find groups on Telegram that are related to your channel’s topic. There are special groups on Telegram for promotions, where anyone can post links. However, getting followers this way is not easy, you can be flagged for spamming or even get banned.
Here is another way of promoting your channel on other people’s channels. With at least 5000 members, other channels can accept an offer to cross-promote. Two channels will promote each other. Members will be able to discover the other channel and join. This is only possible with niches that are closely related.
Paid Promotion and Advertising
This includes paying admins to post on their channels and using Facebook ads. Both of them can be very costly with a very unpredictable outcome.
You can also buy bots (fake telegram members), to give the impression of a huge channel, so that real people can join. There are online services where you can even buy real Telegram members. Buying bots and members can work in the long run but it is a costly method. Moreover, they will be inactive and you can’t buy loyalty.